Cerita Tersembunyi Pada Lambang Ikonik Toyota

Tentu pada saat ini semua orang sudah pernah mendengar merek mobil terbesar asal Jepang, Toyota, dengan lambang berbentuk elipsnya yang ikonik.

Meskipun sudah sangat terkenal, namun rupanya lambang Toyota yang populer ini baru lahir pada Oktober 1989, bertepatan dengan ulang tahun Toyota ke-50 tahun.

Dilihat secara sekilas, lambang yang dipakai oleh Toyota saat ini terlihat simpel, namun membutuhkan waktu 5 tahun hanya untuk mendesain lambang yang kini terdapat pada seluruh produk Toyota.

Lambang Toyota yang masih dipakai hingga hari ini tersebut terdiri dari 1 elips besar dengan 2 elips kecil di dalamnya. Setiap ovalnya memiliki tingkat ketebalan yang berbeda, dan tiap ovalnya mencerminkan aspek budaya pada Toyota, yaitu kebebasan, semangat bersama, dan progres.

Dan yang paling utama, setiap huruf pada “TOYOTA” dapat ditemukan pada lambang yang kini sudah menjadi identitas raksasa otomotif asli Jepang tersebut.

SUMBER  : otosia.com

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